Exhibit design is underway for the DH/DS project. A fabricator has been chosen (Condit Exhibits), and an exhibit outline is finalized. The exhibit will consist of two major areas: Healthy Living and Body Works, as well as an introductory area with quiz games and general health info.
The key focus of Body Works is on the function of the digestive and cardiovascular systems, while Healthy Living focuses on ways to maintain and improve cardiovascular fitness and overall health.
The DH/DS exhibit is scheduled to open Fall 2016, with an inaugural library site in Aurora, CO immediately followed by the librarian professional development and training, November 30 & December 1, 2016. The 3-month tour begins in early January, 2017 and goes through the beginning of 2019.
Big Idea Statement
Healthy living begins with understanding how my body works and the power of simple daily choices.
Purpose: Develop and evaluate the impacts of a bilingual DH/DS library health exhibition and related community education resources and events as well as a collaborative model for reaching underserved populations using libraries as the anchor for a community-focused strategy.
Summary of Front-End Research
- The project has completed data collection for front-end research for the project. Bi-lingual surveys were developed that asked prospective library patrons about their library use, what health issues are most important to them, how they access health care, where they get information about health, and what kinds of exhibits, programs and activities they would like to find at their local libraries.
- Approximately 100 Latinos and 100 English-language participants filled out the written surveys. Several focus groups focusing on the same topics were held at four libraries, 2 with predominantly English-language participants and 4 with Spanish-language participants. The data is currently being analyzed and will inform the project’s educational content, messaging, and program options
- The project will begin an iterative evaluation of media products in June 2016, where members of the general Hispanic and English-speaking public will evaluate radio segments, newspaper editorial features, magazine content, and television segments.
This project was supported by the Office of the Director, National Institutes of Health under Award Number 7R25OD016482-03. The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health.
Media, Health & Community Parnters
The project has recruited significant media, health and community partners to serve as integral partners in the project’s overall “air and ground” strategy. The project plans to surround the general public with messages about how the body works and how to keep it healthy. Media partners have been recruited, including Telemundo (television), radio (1280 AM Spanish-language music and news channel), La Buena Vida Magazine (monthly health and lifestyle magazine), and Channel 9 health fairs. The project will also make weekly use of social media channels including Facebook, Twitter, and Instagram to highlight events and to disseminate project messages.
The messaging will typically include educational content (e.g., how does the heart work) and what you can do to keep it healthy (e.g., specific ideas about staying active, cooking/eating healthy, etc.). This is a prototype of what we plan to run in La Buena Vida Magazine (see PDF). Below is a summary of the major media activities for DH/DS:
Local Telemundo television affiliate: regular, brief news segments (maybe featuring Marina) that highlight a health message associated with the project; regular appearances on weather program to highlight seasonally relevant activities (exercise, gardening, cooking local foods as they are available).
Radio 1280 AM: Monthly 1-2 minute radio segments with health messaging to educate and motivate, some purely informational and some structured as radionovelas with short “stories” to engage listeners and motivate them to take action.
La Buena Vida Magazine: Monthly, 1-2 full color pages educating readers on how different bodily systems work and how to keep them healthy. A one-pager with project logos will appear in the May 2016 issue. The magazine is a lifestyle publication with articles on fashion, health, food, exercise and cooking.
La Voz Newspaper: The oldest Spanish-language paper in Denver, the paper will run regular newspaper articles produced by the project on health issues. The paper is bilingual and weekly, so we will produce the articles in Spanish & English.
Channel 9 Health Fairs: Channel 9 supports a couple hundred health fairs across the state. They are interested in collaborating with DH/DS on media and on the project present some of its mobile exhibits at selected health fair events.
Social media: Suggest the project use a range of social media including Facebook, Twitter, and Instagram, highlighting project events and media content on a weekly basis.